7 things retail merchants should do to prepare for Black Friday & Cyber Monday 2021

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Getting your business ready for the upcoming holiday sales seems like the most daunting task for the majority of retail merchants. The lack of agile business management systems makes it impossible for them to make the required changes without affecting the whole business operation. No one can predict the sales analytics for 2021 for the Black Friday and Cyber Monday deals.

Get your Business Ready for Biggest Sale Events 2021

Since we are still in the midst of the COVID-19 pandemic, most of this year’s holiday sales will come from online purchases. A great way to ensure smooth transactions is by streamlining your online ordering process. There are many tools available out there that can successfully help retailers do so with Apps like OrderUp, an easy to implement fulfillment solution app plugged into retailcloud’s commerce ecosystem.

The integration of this smart tool ensures that your system is capable of handling curbside or in-store pickup. This approach can help your business to ensure smooth flow of orders and deliveries on the upcoming holiday sale events like Black Friday and Cyber Monday 2021.

Apart from this business approach, here are a few major things that every business should consider in preparing for Black Friday and Cyber Monday 2021:

1. Start Early

Start early so that you have more time to test everything such as how you will handle fulfilling a larger volume of customers and orders. Having enough time to study the market and prepare for the increase in sales you will be getting from will help you to ease the shopping experience for your customers.

2. Integrate Online Sales

Integrating online sales towards the Black Friday and Cyber Monday success of your business. Online sales can help you  reach more customers and increase your profits so this is a very important step.

3. Build loyalty

Create loyal customers through customized rewards programs, with up to three tiers of rewards, and targeted promotions based on customer purchase history.

4. Give discounts for loyal customers

Give special pricing & discounts exclusively to loyal customers. Customers love discounts and having club pricing makes them feel special and motivates them to shop more with your store.

5. Update your website

Update your website with high-resolution images. Ignoring the visuals of your online store is the biggest mistake here. If you are offering sales and discounts then let the customers know about it and make sure they are visible right when they get to your website. There is no better way to advertise your deals than having a dedicated banner on the home page!

6. Work with Best POS Solution Providers

To stay ahead in this technology-driven world, it is important to work with the best agencies. If you are looking for an agency that can help your business get ahead in this hi-tech world, check out eCommerce solutions for retailers where you can harness the true power of the digital world for your business.

7. Improve your Online Presence

There are different other ways to improve the online game of your business. From social media marketing to the right integration of powerful tools, there are many business aspects where your retail merchants need to focus on to tackle the high demand of the products on the sale events.


Black Friday and Cyber Monday can be exceptionally good events for your business if you know how to manage things properly. Consumer spending rates are at the peak at these events so retail merchants need to equip their businesses with the right tools and solutions and retailcloud products can help you to make it happen.

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