Although retailers are increasingly using the digital channel to reach consumers, they’re not closing their physical stores—which is where an integrated solution comes in. New technology makes it possible to shift digital and physical inventory seamlessly and deliver a seamless buying experience to shoppers.
What’s more, an integrated solution can help you streamline your back- and front-of-house operations. An omnichannel sales system will help you expand your market reach and keep items moving through your distribution channels. Some business owners and marketing managers are daunted by the prospects of trying to reach out to customers using multiple channels and media, but an omni-literate strategy can change all that.
- Flexible Pick-up and Shipping options
Many online shoppers would rather have products delivered than picked up locally, but only a small percentage of eCommerce retailers offer same-day delivery and most retailers are missing out on the opportunity to deliver quickly.
Most of us are busy and don’t have time to run all over town, so we’re getting more and more of our stuff delivered right to our doorsteps. But if you want to gain the highest possible number of loyal customers, you need to offer flexible pickup and delivery options so that you are able to cater to more customers!
- Automated technology
Retailers have a big challenge ahead as a lack of workers could make it harder to keep up with increased demand. To make sure they can handle more customers, many retailers are turning to technology to do some menial tasks as they try to find ways to reduce their cost.
Three areas where retailers say they will most benefit from automated technology are: streamlining the way they manage orders, running customer loyalty programs, and communicating with customers. Retailers who want to hire more employees should consider investing in software that helps automate these tasks.
- Online shopping is here to stay
If you’re a retailer, it’s important to make a good impression on your customers by providing an excellent selection of products in your store and creating opportunities for shoppers to connect with you online.
Today, the number of shoppers who shop online are in a steady incline so establishing an online presence and maintaining a local presence is key. E-commerce is a powerful tool for retailers, who can benefit from the reach and convenience that Internet sales provide.
- Social commerce – shoppable images and videos
As social media becomes the primary place for consumers to shop, retailers are increasingly selling through channels such as Instagram and Pinterest. Retailers are bringing together multiple sales channels to stay competitive in today’s evolving retail landscape.
Social shopping trends show no signs of slowing down, Facebook and Instagram continue to be the most lucrative platforms for retailers to sell on. As consumers continue to connect with brands and retailers on their favorite social media platforms, more retailers are turning to those platforms in order to drive inevitable increases in sales.
retailcloud is pioneering omnichannel order management solutions that provides businesses of all sizes access to tablet, windows and phone solutions with API integration to ERP and ecommerce systems. retailcloud provides retailers a way to increase sales, better manage inventory, collect valuable data on the shopping habits of their customers and much more. The system is scalable and grows with your business. Interested in knowing more about retailcloud’s solutions? You may contact us directly at firstname.lastname@example.org