“If there was ever a time for brands and businesses to integrate services across numerous digital platforms (touchpoints) to better satisfy customers’ constantly-changing wants and demands, it is now.”
The world of eCommerce is changing. You might even say that it has lost its head!
Understanding Headless Commerce Platforms
The Head (frontend)
When a client opens an app or a web runner, engages with an audio voice adjunct, an AR or VR operation, a chatbot, or indeed a game, he’s interacting with the head aka the UI ( stoner interface). The specific system of commerce is inapplicable, as what matters for businesses and brands are the platform guests use to interact with your service and the need for a head in each platform out there.
The Body (backend)
Computing needs to be done in the background along with, data analysis, and data arrangements and, principally, that’s what the body does. As the functional subcaste of the digital service being rendered, it manages the data ( storehouse and processing). Guests don’t get to interact with the body, because it stays inaccessible
The Neck (API)
The Neck (API, application programming interface) serves as the link between what the client sees and interacts with and the data the business or brand gets and organizes in the backend. In other words, the neck is the multi-platform processor acclimatized to help process data between the frontend and backend quickly.
Why Headless & Why Now?
Similar to how slow service often results in poor restaurant reviews and fewer future customers when a customer sits down to eat at a restaurant, slow site speed can lead to poor search engine rankings, lower overall site traffic, and negative user experiences.
Site Load Speed Matters!!
Here is a look at how site speed affects conversion rates;
- Pages that loaded in 2.4 seconds had a 1.9% conversion rate
- At 3.3 seconds, conversion rate was 1.5%
- At 4.2 seconds, conversion rate was less than 1%
- At 5.7+ seconds, conversion rate was 0.6%
According to a study conducted by Google/Deloitte; Improving your load time by 0.1s, boosts conversion rates by 8%
Another survey by bytes.co clearly says 56% of customers abandon websites that take more than 3 seconds to load
20% users will never return to a website after a bad load time experience
Yet one more hammer on the nail was when amazon came up with a stunning piece of statistic that said A slow down of just 1 second of amazon.com would cost $1.6 billion in sales each year
The switch to headless commerce is critical for brands, and here are 3 reasons why:
- To achieve true omnichannel excellence
First and foremost, a headless content management system will assist you in getting your content to where it needs to go. For an eCommerce business, this means delivering your products, product videos, and blog posts to any new or emerging channel.
Prepare to sell through Alexa Skills, digital signage, progressive web apps, and even touchscreens in our vehicles!
The best part is that you don’t have to re-architect your platform to publish across channels if you use a natively headless commerce platform like Core dna. It’s all part of the same comprehensive, future-proof package.
- To Remain Competitive
Every few weeks, major commerce brands that use a traditional platform release an update. In comparison to Amazon, which deploys updates every 11.7 seconds on average, they reduce both the number and duration of outages.
You can deploy rapid updates without affecting your back-end system with a headless commerce platform. And you can easily adapt your front-end to keep up with the rapid pace of consumer technology.
When a front-end system is loosely coupled with the back-end, you don’t have to update the entire system; only a portion of it needs to be updated. As a result, you’ll be able to deliver what your customers want faster while still remaining competitive.
- For a much better Conversion Rate Optimization
You can experiment with different templates and approaches once you have a headless commerce system in place. For example, while running the same front-end search, you could try out a different back-end search solution.
As a result, headless commerce enables you to run continuous tests and optimization cycles, allowing you to gain a better understanding of your customers while learning at a faster rate than most retailers.
To sum up, headless commerce is the way of the future, and getting on board is the best option for brands and businesses.