CRM is a must have for Retail

The fact that retail is no longer just about product is not a secret, that it is all about engagement is not a surprise, that customers expect a unified experience is natural; but how retailers should pivot and aggregate all this data into one view remains a mystery and keeps many small and mid sized operators up at night. This has created a pressure on businesses to revisit their online strategies even those whose primary focus is their local market.

How your Brick and Mortar Store can Dominate Local Search

Local independent retailers who want to draw local consumers need to appear in the Google Snack Pack, which is a listing of the top 3 local business based on seo. Consumers typically do not look beyond these top 3 listings and perceive them as the best matches. For that reason, it’s crucial for local independent retailers to work on getting into the top 3.