The key to retail success is having a plan you can implement, reducing the variables and executing the plan to
Is mobile an effective sales channel for retail?
Given that Forrester states consumers have spent $60 billion from mobile phones in 2016 alone and have influenced over $1 trillion dollars in brick and mortar sales, that question may have to be marked “Answered and Resolved!”
The fact that retail is no longer just about product is not a secret, that it is all about engagement is not a surprise, that customers expect a unified experience is natural; but how retailers should pivot and aggregate all this data into one view remains a mystery and keeps many small and mid sized operators up at night. This has created a pressure on businesses to revisit their online strategies even those whose primary focus is their local market.
Building successful business is on every business owners mind. Increasing market share and customer loyalty is a retailer’s primary goal.
That is an amazing statistic, online marketing accounts for 8% of total retail sales while still driving online commerce companies
Gone are the days that the businesses relied on conventional cash registers; cloud-based POS systems has taken the industry by storm.
Local independent retailers who want to draw local consumers need to appear in the Google Snack Pack, which is a listing of the top 3 local business based on seo. Consumers typically do not look beyond these top 3 listings and perceive them as the best matches. For that reason, it’s crucial for local independent retailers to work on getting into the top 3.