A lot has been written about drawing new customers and retaining your existing customer base. Statistics show that it is wiser to emphasize your efforts on retaining existing customers, as it’s 6 to 7 times more expensive to attract new customers than to keep existing customers. That being said, you probably have underutilized tools, that you are already paying for, that can help you reach new customers that will love your products.
Checkout experience is a key part of shopping experience for a consumer. You might have seen occasions where a customers
Units per Transaction can improve retailer profitability while ensuring customers get a better experience. #retailmadesimple #retail #retailKPI
The fact that retail is no longer just about product is not a secret, that it is all about engagement is not a surprise, that customers expect a unified experience is natural; but how retailers should pivot and aggregate all this data into one view remains a mystery and keeps many small and mid sized operators up at night. This has created a pressure on businesses to revisit their online strategies even those whose primary focus is their local market.
Local independent retailers who want to draw local consumers need to appear in the Google Snack Pack, which is a listing of the top 3 local business based on seo. Consumers typically do not look beyond these top 3 listings and perceive them as the best matches. For that reason, it’s crucial for local independent retailers to work on getting into the top 3.
Today’s email which was the 5th of the series, and continued on yesterday’s theme of building customer awareness. It had
Today was the 5th day since I activated my retailcloud account, and I received email 4 of the boarding series.