Beyond brick and mortar for SMB’s

Brick and mortar or physical stores are still the way to get start a small business for a lot of communities across the country. A lot of these business have ambitious plans to build their store and expand it beyond their first location. However seldom think about how to get beyond brick and mortar. Today’s digital world require you to go beyond your instore strategies.

How to attract new customers to your retail business

A lot has been written about drawing new customers and retaining your existing customer base. Statistics show that it is wiser to emphasize your efforts on retaining existing customers, as it’s 6 to 7 times more expensive to attract new customers than to keep existing customers. That being said, you probably have underutilized tools, that you are already paying for, that can help you reach new customers that will love your products.