How to attract new customers to your retail business

A lot has been written about drawing new customers and retaining your existing customer base. Statistics show that it is wiser to emphasize your efforts on retaining existing customers, as it’s 6 to 7 times more expensive to attract new customers than to keep existing customers. That being said, you probably have underutilized tools, that you are already paying for, that can help you reach new customers that will love your products.

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